This project focuses on creating a new sub-brand for Beatbox, aimed at a more upscale audience with a focus on premium mixers. The goal is to maintain Beatbox’s energetic, fun spirit while refining the look and feel to appeal to consumers looking for higher-quality, versatile mixers. 
The designs feature clean aesthetics with premium touch using elevated materials and refined patterns. This sub-brand offers a fresh elevated experience appealing to those who want something more premium without straying too far from Beatbox’s vibrant personality.